Business Unit

Minth Culture

Create Beauty
in Motion with Intelligence

To make automobiles lighter, smarter, and beautiful

Lighter Vehicles
light-weighted materials make vehicles more energy-saving and more efficient
R & D of new materials and application of new technologies help automobile manufacturers lighten the weight of vehicles and meet the requirements of energy saving and emission reduction.R & D of core part structure of clean energy vehicles, and help automobile manufacturers make safe, electric vehicles.
More Beautiful Vehicles
MINTH’s ingenious workmanship makes vehicles more beautiful and elegant.
R & D and improvement of traditional product technologies contribute varied appearance design and innovative functionality.
Smarter Vehicles
Intelligent technology makes vehicles smarter and more convenient
Ensure the safety of autonomous driving through flexible visual imaging systems and improvement of traditional product technologies and functionality

Core Values

  • Integrity

    Taking responsibility, acting ethically, and displaying honesty and fairness in every situation.

  • Trust

    Having people working together based on confidence and mutual respect for each other.

  • Teamwork

    Working together in a collaborative way; harnessing the power of diversity and displaying a unity of vision.

  • Drive Transformation

    Embracing positive change as a constant and viewing them as opportunities to advance our organization.

Required Behaviors

  • To do what we promised to do. When a task is unfinished, giving a clear and honest explanation in advanced should be expected when possible and reach a consensus with the other party.
  • To stop dishonest activity against the company as soon as it presents itself; then provide guidance to get things back on track.
  • To be objective in situations of conflict and work towards the best interests of the company.
  • To provide constructive guidance and influence behaviors around inappropriate dissemination of speech, such as casual discussion of others or spread unconfirmed information irresponsibly.
  • To take the opinions and suggestions of others with an open mind. If there are changes with no increase to productivity, you can give constructive-criticism and come to a resolution.

Required Behaviors

  • To confront unresolved problems which have not been resolved by others and solve the problem.
  • To see others’ efforts; acknowledge them with words of encouragement while also continuously encouraging others.
  • To respect team members and actively integrate into the team; be willing to accept help from others. To depend on each other appropriately and completing the work as a team.
  • To take the initiative to develop others and to encourage others.
  • To actively pay attention to others’ emotion and difficulty and to offer help when appropriate. Be genuine.

Required Behaviors

  • To prioritize team goals; Organizational goals are greater than team goals, team goals are greater than individual goals, and organizational excellence is a top priority.
  • To cooperate with colleagues of different personality types and cultural backgrounds effectively and smoothly; dealing with tasks objectively rather than personally.
  • To cooperate with colleagues of different personality types and cultural backgrounds effectively and smoothly; dealing with tasks objectively rather than personally.
  • To continually discuss, introspect the team with the goal to create lasting partnership between different departments and a good atmosphere for cooperation.
  • To take the initiative to fill positions of weakness by using the overall strength of the team to resolve work challenges.

Required Behaviors

  • To embrace change, accept new ideas and solutions quickly, create an environment for innovation, and work to continuously improve the team & company.
  • To find the root cause of the issue for true understanding. To seek the truth from facts and do not make decisions based on personal feelings/instincts.
  • With the spirit of excellence, doing things right at the first time, to continuously self-improve on the standard for world-class enterprises; to promote the organization as an industry benchmark.
  • To courage new ideas and practices, and lead the pace of the industry with new ideas.
  • To be able to take constructive criticism and actively self-analyse. Continue to self-develop.

Overall Wellness

Overall Wellness is a kind of choice, a way of life and a process or a way to efficiently channel energy. Overall Wellness means unity of body, mind and spirit and a loving acceptance of oneself.

Root: Love

Spiritual Wellness To pursue spiritual health and abundance to gain the ability to appreciate the unique value of yourself and others, to retain freedom and expectation no matter what the situation is and to have the ability to choose to love even when the other person is no longer lovable.
  • Mental Health
  • Physical Health
  • Healthy Life

  • Learning Power

    Learning ability represents rational thinking, which refers to the ability to reflect, explore and learn from experience, practice and the unknown willingly, quickly and continuously.

  • Emotional Intelligence

    Emotional intelligence, which stands for emotional thinking, refers to the willingness and ability to recognize and understand one's own and others' emotions and needs and to establish good relationships through positive and effective interactions.

  • Willpower

    Willpower, which represents mental resilience, refers to the determination, courage and strength shown in the face of temptation, pressure or challenge.

  • Sports

    Single sport improves reaction time, long-term sport can improve concentration, sports has protective effects on the brain.

  • Health Diet Management

    No additional meals, reduce carbohydrate, eat fruits in moderation, healthy diet combination, healthier mind & body.

  • Rest

    Regular work and rest, timely calibration of jet lag, stimulation of hormone secretion, and proper sports and reasonable diet.

  • Talent Realization

    To recognize your talents and missions through self-awareness and self-exploration and to consciously live out your talents and missions in every interaction at every moment to ultimately achieve maximum self-fulfillment.

  • Relational Harmony

    To express love on purpose through clear role orientation to achieve a kind and harmonious relationship with yourself, with others and with the world.

  • Wealth

    To cultivate a right view of wealth, consumption and giving to achieve an appropriate state of wealth acquisition and wealth management.